A Coding Fool

About

15+ years deep in competitive online markets, specializing in building systems that actually work when traffic hits and money’s on the line.

I’ve spent my career in the casino affiliate space, where technical chops meet real business outcomes. That means WordPress installations that don’t fall over, SEO strategies that drive traffic, and custom solutions that solve actual problems instead of creating new ones.

Not a guru. Not a ninja. Just someone who writes code, fixes what’s broken, and occasionally makes something worth shipping.

What I Build

Recent Work

• Casino Review Management System — Custom WordPress plugin for managing multi-site casino reviews with automated content distribution and country-specific filtering
• SEO Topic Cluster Architecture — Developed comprehensive internal linking strategy with automated pillar-cluster relationships across 500+ pages
• Multi-Jurisdiction Content Platform — Built system for serving location-specific gambling content across UK, DE, AU, CA markets with regulatory compliance
• Performance Optimization — Reduced load times from 4.2s to 1.1s through database query optimization, caching strategy, and asset management

Experience

I’ve operated multiple affiliate websites in highly competitive markets, which means I understand the business side as well as the code. When you’re testing casino platforms, analyzing bonus structures, and creating content for experienced players, you learn what actually moves the needle versus what just sounds good in a pitch deck.

My approach: test everything, measure what matters, and build systems that let you focus on strategy instead of constantly putting out fires.